Clarks for Concepts | Fall Weaver Boot Collaboration from The Buther's Block on Vimeo.
Here is a video presenting the upcoming collaboration between Clarks and Concepts. When I first watched it, I knew what I was about to see in approximatively...2 seconds. An old man, shot in black and white, slowly building shoes with his tired hands, giving an impression of craftsmanship, quality materials, tradition, durability, etc...Boring. I mean, quality and handmade stuff are not boring, but talking too much about them is. Today everybody is talking about quality, about making shoes that will last ten years in a world where trends change every season. All these brands that put their heart and soul in making valuable products will probably be forgotten in two years (by the young fashion addicts at least), and we will keep hearing "made-in-China-brands" explaining us that "they use only the best leathers to offer premium products" on their Vimeo HD accounts. I have a pair of Clarks desert boots, the leather is produced in England but they are made in...Vietnam.
